Prepared by Etsy Professional Tatu from DS Academy — © All Rights Reserved 🔒

Internal Reference · Assessment Structure

Assessment Overview 📘

This page documents the full structure of the onboarding assessment funnel — 24 total slides across 5 phases.

24

Total Slides

20

Questions

5

Strengths Generated

5

Improvement Areas

🙋

Step 1

Welcome Page

Introduce the assessment and set expectations. Users see a hero image, intro text, and a 'Start →' button.

Hero image (Etsy seller / workspace)
Short intro text
Start button

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Step 2

Expectations Page

Preview what they'll receive after completing the 20 questions.

Personalized growth score
5 identified strengths
5 improvement areas
Tailored 30-day challenge path
Clear next steps

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Step 3

20-Question Assessment

One question per page with selectable emoji cards, progress bar, and smooth transitions.

Q1 — What do you sell?
Q2 — Business stage?
Q3 — Main goal?
Q4 — Promotion experience?
Q5 — Preferred customer channel?
Q6 — Monthly marketing budget?
Q7 — Your main niche?
Q8 — Content posting frequency?
Q9 — Product photography strength?
Q10 — Listing optimization level?
Q11 — Keyword research usage?
Q12 — Number of listings?
Q13 — New listing frequency?
Q14 — Social proof usage?
Q15 — Video content usage?
Q16 — Branding strength?
Q17 — Analytics tracking?
Q18 — Pricing strategy confidence?
Q19 — Workflow consistency?
Q20 — Commitment to daily action?

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Step 4

Evaluation Summary

Auto-generated personalized report based on all 20 answers.

Growth score (Low / Medium / High)
5 strengths with explanations
5 improvement areas with detail
Personalized strategy recommendation
Motivational growth projection

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Step 5

Invitation to Start Challenge

Final CTA page that launches the user into Day 1 of their personalized challenge.

Hero success image
Summary of what they'll get
Start Day 1 → button

Flow: New users → auto-redirected to /onboarding → complete assessment → redirected to / (Dashboard) to set challenge start date.

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